Dare to be authentic.

We build irrational preference for your brand with the power of authenticity.

Compelling experiences from branding to total CX, through strategy, design and development for an evolving future.

Dare to be authentic.

We build irrational preference for your brand with the power of authenticity.

Compelling experiences from branding to total CX, through strategy, design and development for an evolving future.

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Case Studies and Articles

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Leap 

This is our LEAP year special and we’re thrilled someone out there tucked an extra day in. We could surely use it, as we are grateful for every extra second in our lives. 

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I Stand Corrected

Change is hard. Gandhi said Be the change you wish to see in the world. I’m making an ongoing effort to correct my posture. It’s back-breaking, but I’m trying my bit.

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Designing for India’s grandest public space

Working closely with HCP, Lopez Design is proud to have been part of this second-to-none project as the wayfinding and signage design consultant.

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Magic EdTech

We created a stimulating digital presence for Magic Edtech with a brand new logotype and a sparkling visual motif that evokes a learning universe for everyone, making the educational technology brand stand out with verve.

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VIP

Our new identity for the legacy luggage brand VIP captures the essence of the VIP acronym while maximizing the modern logo with a dynamic, crisp, adventurous, and futuristic edge.

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Bihar Museum

Our multilayered identity for the Bihar Museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website,  media, print collaterals, and wayfinding system align with the brand strategy’s personalized tone of voice. 

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1.8 Billion Young People

Creating a pluralistic design system with varying languages, regions, ethnicities, cultures, and sexualities is what drives this movement and helps it grow across the world, connecting with young people everywhere.

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AND Academy

An integrated brand ecosystem, a witty name, strategic positioning, and a conversational communication system for ‘AND Academy’, an online design upskilling platform, launched by the Indian Institute of Art and Design.

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An Iconic Gold

The design of an acceptable and universal Gender Neutral symbol has always posed and unusual challenge —  it must embrace a diverse audience and go beyond traditional stereotyping.

Embrace the power
of authenticity

Offerings

Brand Strategy
Impactful strategy and a compelling story uniquely position your brand as agile and adaptive, prepared for future challenges.
Brand Identity System
Powerful and distinctive brand identity programs with versatile systems that deliver across communication platforms, ensuring a unified and seamless experience.
Print Design
Our long experience with print processes and technologies combines with systems approaches and information hierarchy to deliver a range of collaterals with finesse.
Packaging
Distinctive packaging solutions set your brand apart, designed with sensitivity to the environment and sustainability, encouraging responsible consumerism.
Wayfinding & Signage
Efficient strategies and design for comfortable wayfinding experiences that harmoniously align with the built environment, creating a strong sense of place.
Digital Product Design
Intuitive and consumer-friendly digital engagements that are easy to navigate with a go-to-market strategy leading to rich and fulfilling brand experiences.
Space Branding
Intuitive and consumer-friendly digital engagements that are easy to navigate with a go-to-market strategy leading to rich and fulfilling brand experiences.
Service Design
We create implementation systems which are versatile and delivering across platforms, each executed with the right tonality and quality for its intended purpose.

Initiatives

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What Design can do?

Anthony Lopez, founder of Lopez Design presented the two Forum initiatives - What Design Can Do and Design First Policy. Dispelling conventional myths about design and showing how it can be a valuable tool in developing efficient systems and services as well as functional products.

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Design First India Forum

The ‘Design First Forum’ of 2020 conceived and hosted by Lopez Design, brought 50+ design leaders from different verticals to discuss, opine and propose a ‘Design First Policy for the nation.

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NOW: Design First Policy to Drive Nation Building

NOW: Design First Policy to Drive Nation Building

“The LOPEZ Forum is designed to be a crucible of multidisciplinary thinking for a conscious cross-pollination of ideas and solutions. And this 34th edition has been particularly special with two extraordinary thinkers Don Norman and Amitabh Kant gracing the stage together and sharing their perspectives on the vast, complex, and timely subject of nation-building through design. I am thrilled that the Forum has played a key role in adding impetus and urgency to placing design thinking front and center of our collective ambitions for a better India, and thereby a better world — in every government initiative, every infrastructure project, and every public service. The discussion solidifies my belief that India can and must harness the power of  inclusive, people-centered design and role-model it for the world.” 

– Anthony Lopez

Don Norman 
UX Pioneer, Professor, Author

“Design is not what most people think it is. Most people think it is making products and especially making things pretty. They think that design is a part of art. And all of that is wrong. Design is a way of thinking. It's a way of approaching a problem.”

Amitabh Kant 
India’s G20 Sherpa

“As we move from a low-income to mid-income and a high-income country, and our ambition is to be a $30 trillion economy by 2047, it's important that we design cities for people and not for cars. We create cities which are for cycling and walking and for mass transportation.”

Anthony Lopez 
Founder and CEO, LOPEZ

“Imagine, and I think it's important for us to imagine at this point of time, if every government initiative, every infrastructure project, every public service were approached with a design at its core.”

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