Dare to be authentic.
We build irrational preference for your brand with the power of authenticity.
Compelling experiences from branding to total CX, through strategy, design and development for an evolving future.
Case Studies and Articles
Yet.
December isn’t done yet. As I write this, there are still two weeks to go. While this time of year is usually reserved for reflecting on the past, I believe it’s wiser to let the year play out completely—after all, even a single day can change the course of a story.
0. Atoms. 1.
Last month, we unveiled a project close to our hearts that we’ve been carefully crafting for almost a year now. Accel Atoms is a pre-seed program for exceptional founders launched by the Indian arm of esteemed American VC firm Accel.
BRING BACK THE SOUL
Everybody hates CAPTCHAs. They prove us human still. Technology is advancing, humanity is diminishing — consider how brands behave at scale. AI interactions seem polished and authentic. Are they genuine though?
Accel Atoms
Atoms is an accelerator program for early-stage and pre-seed founders by the Indian arm of esteemed American VC firm Accel. We repositioned it as a catalyst for 0–1 journeys and rebranded it in its fourth edition.
The Nation Wants to Grow
It was a scene befitting the topic—sharp minds converging to address the grand intersection of design and nation-building. Organized by Lopez and BITS School of Design, Forum 34 took place at the India Habitat Centre,
TOMORROW
Our recent ventures have introduced us to inspiring places, ideas, and people—all offering insights into the transformative power of design. I would like to extend my gratitude to Bhaskar Bhatt, Dean, and Soumitra Bhattacharya,
RUSH
With spring comes the scent of new life to be — buds, blossoms, birds and bees. Everything seems to be in a hurry to be out and about. We celebrate this bustle of activity in this edition RUSH with the question: How will Indian brands be shaping themselves in the near future?
A Walk along Kartavya Path
The orientation map gives the aerial overview of the Vista, helping to build a mental model of the entire scape. The user can access information about official destinations, administrative buildings, and sites of tourist interest such as India Gate, nearby amenities and utilities,
Murugappa
More than 100 years of lineage. The Murugappa Group, an Indian conglomerate, has a net worth of ₹742 billion as of 2023. Redesigning the Murugappa Group identity called for a delicate balance, evoking its century-old legacy to resonate on a modern platform.
Bihar Museum
Our multilayered identity for the Bihar Museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website, media, print collaterals, and wayfinding system align with the brand strategy’s personalized tone of voice.
AND Academy
An integrated brand ecosystem, a witty name, strategic positioning, and a conversational communication system for ‘AND Academy’, an online design upskilling platform, launched by the Indian Institute of Art and Design.
An Iconic Gold
The design of an acceptable and universal Gender Neutral symbol has always posed and unusual challenge — it must embrace a diverse audience and go beyond traditional stereotyping.
Embrace the power
of authenticity
Offerings
Initiatives
What Design can do?
Anthony Lopez, founder of Lopez Design presented the two Forum initiatives - What Design Can Do and Design First Policy. Dispelling conventional myths about design and showing how it can be a valuable tool in developing efficient systems and services as well as functional products.
Design First India Forum
The ‘Design First Forum’ of 2020 conceived and hosted by Lopez Design, brought 50+ design leaders from different verticals to discuss, opine and propose a ‘Design First Policy for the nation.
Forum 34
NOW: Design First Policy to Drive Nation Building
NOW: Design First Policy to Drive Nation Building
“The LOPEZ Forum is designed to be a crucible of multidisciplinary thinking for a conscious cross-pollination of ideas and solutions. And this 34th edition has been particularly special with two extraordinary thinkers Don Norman and Amitabh Kant gracing the stage together and sharing their perspectives on the vast, complex, and timely subject of nation-building through design. I am thrilled that the Forum has played a key role in adding impetus and urgency to placing design thinking front and center of our collective ambitions for a better India, and thereby a better world — in every government initiative, every infrastructure project, and every public service. The discussion solidifies my belief that India can and must harness the power of inclusive, people-centered design and role-model it for the world.”
– Anthony Lopez
Don Norman
UX Pioneer, Professor, Author
“Design is not what most people think it is. Most people think it is making products and especially making things pretty. They think that design is a part of art. And all of that is wrong. Design is a way of thinking. It's a way of approaching a problem.”
Amitabh Kant
India’s G20 Sherpa
“As we move from a low-income to mid-income and a high-income country, and our ambition is to be a $30 trillion economy by 2047, it's important that we design cities for people and not for cars. We create cities which are for cycling and walking and for mass transportation.”
Anthony Lopez
Founder and CEO, LOPEZ
“Imagine, and I think it's important for us to imagine at this point of time, if every government initiative, every infrastructure project, every public service were approached with a design at its core.”
Our insights,
your inbox
Sign up for our newsletter.
Insights
Follow Us
© 2023 Lopez Design Pvt. Ltd. All rights reserved