December isn’t done yet. As I write this, there are still two weeks to go. While this time of year is usually reserved for reflecting on the past, I believe it’s wiser to let the year play out completely—after all, even a single day can change the course of a story. As an optimist, I prefer to let the full picture emerge before summing it up.

Meanwhile, I’m proud to share the launch of a groundbreaking new brand identity program for Accel Atoms, a pre-seed offering by a renowned American VC firm. This was an extraordinary journey of trust and collaboration. Accel Atoms believed in us to deliver, and we did—with a solution that’s as bold and authentic as their vision. Check it out here.

My 100 Words piece this time is titled Bring Back the Soul. I feel that one of the problems scaling design poses is the loss of humanity. Here are my thoughts.

As we close one chapter and open the next, we do so with confidence and optimism for what lies ahead. At the studio, we're adding final touches to a little something that'll come your way soon, look out.

Here’s to a bright and impactful New Year!

Anthony Lopez,
Founder and Chief Creative Director,
LOPEZ