Everybody hates CAPTCHAs. They prove us human still. Technology is advancing, humanity is diminishing — consider how brands behave at scale. AI interactions seem polished and authentic. Are they genuine though? When brands communicate, do they resonate with humans, or do they sound like machines trying to imitate us?

To truly bring back the soul, brands must transcend efficiency. Embrace honesty and imperfection. Being human isn’t an algorithm; it’s about forging meaningful connections. People value authenticity over perfection in a world that increasingly prizes convenience. It’s time for brands to not only remember this truth but to act on it boldly.

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