Dear Readers,

With spring comes the scent of new life to be — buds, blossoms, birds and bees. Everything seems to be in a hurry to be out and about. We celebrate this bustle of activity in this edition RUSH with the question: How will Indian brands be shaping themselves in the near future? Gen Z has been touted as the most influential generation for brands in the coming years. We dive into this topic with a qualitative survey of Gen Z that throws a new angle on why brands will need to be more authentic in Get Real. 

Anthony Lopez’s In a 100 words titled When Diagrams lucidly touches on the nature of time, and why immediacy versus procrastination should be pushing your to-do list. Never miss Anthony’s quote!

Warmest regards,

Sujatha Shankar Kumar
Editor, LOPEZ Newsletter