BRAND STRATEGY + BRAND IDENTITY + PRINT DESIGN + PACKAGING + UI&UX + DIGITAL & SOCIAL MEDIA + SPACE BRANDING + ACTIVATION
Nestaway, a fast-growing online portal for home rentals needed a brand identity system that would be omnipresent, distinct, recognizable, and relatable. The unique rebranding celebrates Nestaway’s inclusiveness and goes beyond being youthful, humane, agile, and iconic through its simple ‘voice-box’ identity design.
The logo was as a ‘Voice Box’ - a platform for expressing the brand’s core value and mission with a tonality that resonates with the voice of the younger target audience. Inspired by a balanced square shape - ‘a secure space’ paired with arrows which emerge nudging one to do many things and taking the next step. This flexible identity is the face of all branded communication. It stretches in different directions and holds messages in any form, making the brand easily and instantly recognizable in all communication mediums.
Amarendra Sahu
Co-founder and CEO, Nestaway Technologies
"Owing to my background in tech, I must admit that I was skeptical, to begin with, however, I was amazed by the sheer power of both the process and outcome of Lopez Design in coming up with Nestaway's brand identity.
More than anything else - it gave us a lingo to speak that we ourselves identify with. Being distinct and yet lovable was just some incidental benefits of it. I would strongly recommend them for businesses that want to talk to their consumers like people and fine tune their personality as well."
Rishi Dogra
CMO, NESTAWAY TECHNOLOGIES
"Lopez Design team is one of the best design units in the world in my opinion. I truly understood the real scope of Design as a discipline and the meaning of the word Design thinking thanks to the time we engaged in reimagining Nestaway as an experience.
Their clean thinking, ability to simplify yet lift the agenda, and depth of subject matter expertise is rare and very aspirational for any team or company. I strongly recommend their work and their work ethic both and remain a huge fan."
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