We are a colourful country. We wear clothes of many colours often in edgy combinations..... Read more

Gen Z born between 1997 and 2010 is seen as a pivotal force shaping brand.... Read more

Ive had long discussions with my team on the adage known as Parkinsons law: work.... Read more

I watched Rolling Thunder Revue Martin Scorseses documentary on Bob Dylans iconic 1975 concert. Loved.... Read more

Storytelling isnt outdated despite the dominance of narratives in news and communication trends. A simple.... Read more

Change is hard. Gandhi said Be the change you wish to see in the world..... Read more

The beginning of 2024 saw the fruition of an internal studio project that has been.... Read more

Dear Readers Our first edition of the new year comes in the crisp cold of.... Read more

Our signage system for the new Parliament House was specially designed to accentuate its glory.... Read more

Our branding for Synapse — a conclave curated for an exciting confluence of science technology.... Read more

Dear Readers Secrets are hard to keep. And once we let them go we believe.... Read more

Dear Readers Across the world and especially in India the color red has sacred and.... Read more

What came first: the chicken or the egg? Ek Type co-founder Sarang Kulkarni doesnt have.... Read more

We had surprise visitors at our studio on 8 July 2023. Three alumni from NIDs.... Read more

Dear Readers We live in a world where communication is a primary need and the.... Read more