The Bihar Museum

BRAND STRATEGY + BRAND IDENTITY + PRINT DESIGN + UI&UX +DIGITAL & SOCIAL MEDIA + WAYFINDING & SIGNAGE + ACTIVATION

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Brand identity and logo design for Bihar Museum by Lopez Design
Collateral and stationery design for Bihar Museum
Branding and merchandise design for Bihar Museum on printed postcards and tickets
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Exterior shot of Bihar Museum in Patna

Lopez Design’s multilayered identity for the Bihar Museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website, social media, print collaterals and wayfinding system align with the brand strategy’s personalized tone of voice. Typography and language are central to communications, bridging history and artefacts.

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Outdoor and newspaper advertisment design for Bihar Museum by Lopez Design
Branding and brochure design for Bihar Museum
Brochure design for Bihar Museum by Lopez Design
Merchandise design with Bihar Museum logo
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Visual and booklet design for Bihar Museum
Poster and visual design with Bihar Museum branding

In India we say “Tat Tvam Asi” meaning That Thou Art. “I am the Bihar Museum” is a simple document that evolved out of our connection with this sacred and primal essence, reaching outto every individual to become a part of the Museum. It was the first step towards the Museum becoming personal and universal, local and global.

Merchandise design with Bihar Museum branding
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Outdoor advertisement design for Bihar Museum
UI/UX design with Bihar Museum branding by Lopez Design
Social media templates for Bihar Museum by Lopez Design
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Collateral and flyer design for Bihar Museum

A multilayered brand strategy was evolved, rooted in Indian culture. In the 19th century, Indian history, lost for centuries, was rediscovered when Asoka’s edicts were deciphered. This role of the script in the unravelling of history was a crucial tie to the past.

Brand Strategy
2000 years ago, Asoka’s edicts were etched on pillars and rocks, disseminating knowledge and laying the foundations of Indian ethos. We defined three pillars that supported past civilisations – Great Governance, Supreme Knowledge and Way of Life. These three pillars form the structure of the Museum, which was visualized as a place of transformation “awakening the glory of Bihar.”
We also envisaged the Museum as a “bridge to the past and a gateway to the future”.

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Brand startegy chart for Bihar Museum by Lopez Design
Merchandise design with Bihar Museum by Lopez Design
Branding and visual design for Bihar Museum by Lopez Design
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Poster visual design for Bihar Museum branding
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Anjani Kumar Singh

 

NODAL OFFICER, BIHAR MUSEUM AND CHIEF SECRETARY OF BIHAR

“Bihar Museum is a world class modern museum to showcase the history and pride of Bihar. The Bihar government wanted the Bihar Museum to reflect Bihar’s important role in shaping the history and culture of India over millennia, bringing pride to the people of Bihar. Lopez Design’s Branding and communications captured the spirit of this unique positioning with a logo and design that incorporates the essence in a way never thought before. We were impressed with their continued professional commitment and the quality of delivery from idea to implementation. We especially liked the brand booklet which brings the Museum closer to people with an inclusive and universal voice."

 

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