AND Academy
BRAND STRATEGY + NAMING + BRAND IDENTITY + VISUAL SYSTEM + MARKETING + UI&UX + PRINT
We conceived an integrated brand ecosystem, a witty name, strategic positioning, and a conversational communication system for AND Academy, an EdTech platform for design upskilling.
Communication becomes conversational with a typographic visual system.
We developed a content-first brand system, leveraging typography dynamically
to energize the brand's
young audience.
Dr. Jitin Chadha
Founder, AND Academy & IIAD
"Once again, we choose to work with Lopez Design to create a brand identity for our new endeavour, AND Academy, an upskilling design education venture and platform. The challenge was to stand out in the crowded EdTech space while being distinctive and true to who we are as an institution. From the onset, the Lopez Design team took us on a communication journey of perfectly articulating our vision and extending it with a high impact and dynamic solution. Lopez Design worked very closely with us to help shape the ethos and the visual imagery of AND Academy. Committed to their continuous mission of delivering cutting edge modern contemporary design, they provided us with an exceptional positioning, branding and visual strategy.
Keeping their approach innovative and unmatched by anything we have seen before, the team went over and beyond to deliver a highly creative and tangible end result, to an initially intangible concept. Their ability to adapt and adjust to variable changes is well appreciated by us and truly commendable. The final deliverables, starting from the positioning strategy to AND Academy's custom logotype to unique branding elements and the platform's UI/UX design are a seamless blend of design thinking, aesthetics and execution."
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
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