HUES
Dear Readers,
Holi is a welcome reminder of our unusual relationship with colours. We, as a nation, never seem to shy away from making bold and even over-the-top choices when we pick colours. Our ethos can be traced to our geography. As a country between tropical and subtropical, our natural landscape bursts forth with vibrant colours in the flora and fauna — right from the scarlet blossoms of Gulmohar to the national bird, the splendorous peacock.
Our strong history of textiles and dyes are significant influencing factors, as are traditional practices such as making Rangoli, the use of colourful spices in cooking right up to the ostentatious display of foods in a Maharaja thali.
In this edition HUES we offer you a sumptuous array from our own palette of brands in A Culture of Colours. Read about what moves the world in Anthony Lopez’s In a 100 Words, this time titled Between Bob and Swift. Catch Anthony’s quote about black and white below.
Wishing you great achievements this new financial year!
Warmest regards,
Sujatha Shankar Kumar
Editor, LOPEZ Newsletter
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
Insights
Follow Us
© 2023 Lopez Design Pvt. Ltd. All rights reserved