VIP Branding
BRAND STRATEGY + BRAND IDENTITY
The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.
The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.
The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.
The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.
The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement, and change.
Vasant Dewaji
VICE PRESIDENT, DESIGN AND DEVELOPMENT, VIP
"An astute understanding of our consumers and business ensued in a progressive identity with a higher recall value and delivered through a smaller footprint."
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