VIP Branding

BRAND STRATEGY + BRAND IDENTITY

dot black
Logo design for VIP Luggage branding
Old logo of VIP Logo design for VIP by Lopez Design
Logo-colour-animation

The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.

The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.

The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.

The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.

The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement, and change.

Collateral and stationary design for VIP by lopez design
Collateral and poster design for VIP branding
Font used for VIP Branding by Lopez Design
Research text for VIP branding
Storefront logo design for VIP
outdoor building advertisement and collateral design for VIP by Lopez Design
Vasant

Vasant Dewaji

 

VICE PRESIDENT, DESIGN AND DEVELOPMENT, VIP

"An astute understanding of our consumers and business ensued in a progressive identity with a higher recall value and delivered through a smaller footprint."

 

 

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