Godrej Meridien: Wayfinding and signage systems for a luxury property
Lopez Design was commissioned by Godrej Properties to provide and manage a comprehensive wayfinding strategy, design, planning and execution for the Godrej Meridien's towers, basement, and clubhouse. The design of the property is conceived by urban planners and architects DADA and landscape architects, Integral Design Studio.
Spread across 15 acres, strategically located near the Dwarka Expressway in Delhi NCR, Godrej’s new residential property Meridien is tailored to be a luxurious habitat for its residents. The seven towers built around a car-free central private zone provide an unhindered view of the extensive green acreage. Access to these open lush green areas provides a natural setting in which residents can meet their fitness and recreational needs. One of the finest clubhouses of the region, Club Meridien is designed with luxurious amenities which ensure a variety of experiences with a hallmark of French hospitality.
The site's intrinsic plan is made for effective circulation, which is complemented by the navigation plan. The one-way driveway loops around the entire property, keeping the central landscape exclusively pedestrian. In order to promote a wayfinding and signage design approach that is people centric, our methodology focused on the user experience. The wayfinding strategy for the landscape area was developed after extensive collaboration with the landscape architects to better understand how different user types can interact with the landscape area in various ways.
The Fire & Life Safety signage conforms to the standard guidelines set out for safety in case of fire and other hazards. Our design was a concentrated effort to better the existing model and to clearly communicate to people how they need to act in case of an emergency. In relation to the entire signage system, we had to also ensure that the other signage did not compete for visual space with the safety signage, which was given a premium space by assigning it clear differentiators.
A grand statement
The signage draws inspiration from the facade design of the seven residential towers which is a prominent architectural feature of the property adding to its grandeur. Additionally, the Club Meridien's signage was consciously kept distinct to uphold the club's exclusivity and reflect its ambiance of elegance and hospitality.
Connecting people to their habitat
At Meridien, wayfinding and placemaking work together to create a memorable experience. The introduction of QR codes on the totem-signs highlights the sense of centrality interwoven with the themes of community and connectivity, contributing to the residents’ pride of place. The QR code provides the overview of the Meridien, which aids in creating a mental map of the entire area. Residents also get access to information about forthcoming activities, furthering the idea that "THIS IS THE PLACE TO BE."
The signage design seeks to accentuate the uniqueness of this residential township in the luxury segment, by aligning with the values of elegance and inclusivity.
Along with offering a premium space, Godrej Meridien also nourishes its residents' way of life and overall well being. Aligned with its grandeur, our wayfinding and signage design adds another layer of dynamic and elegant character to the space, enriching its experience.
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