NOW = WON – Lopez Design

NOW = WON

Dear Readers,

Ever stop to think why in a world going paperless we are still not free of plastic? We’ve managed to make many transactions work without paper, but the physical world is still wrapped up in tons of plastic. Including our most precious resource — water. The UN Environment report says “one million plastic bottles are purchased every minute.” Also, consider this: the very technology we use to eliminate paper, also rigorously uses plastic — in computers, in hardware, in peripherals and in packaging. So, while we stick horrific images on cigarette cartons to discourage smokers, we’ve got a much bigger addiction on our hands.

That’s why we decided to investigate the whole point of net zero and what it really means to reduce carbon emissions to race to the pledge for 2050. In this edition NOW = WON we bring you Anthony Lopez’s article Seeding a Net Zero Culture, where he writes about how we can actively push the net zero agenda forward through a bottoms-up approach. Do check out Anthony’s quote for July.

Warmest wishes,

Editor,
Sujatha Shankar Kumar
Lopez Design