UNICEF Congo Headquarters
SPACE DESIGN + BRANDED SPACES + ACTIVATION
Infusing hope through indigenous art in workplace culture.
We brought in the art of Kinshasa to enthuse people to act together in the UNICEF Congo Country Headquarters - this is a fragile region where the health, livelihoods, and security of children are under constant threat.
How does UNICEF Kinshasa work?
For 50 years, UNICEF Kinshasa has been dealing with the insecurity of livelihoods, health problems, malnutrition, and the trauma of violence in the highly volatile situation in Congo. UNICEF DRC (Democratic Republic of Congo) has continued funding and resources available, especially for children’s survival and stabilization. Their offices work with rigor, overcoming many impediments towards protecting children’s rights to give them hope and dignity.
What did we do differently?
Our task was to infuse energy into the UNICEF DRC offices and bring connectivity and purpose to the workspaces. As designers, our greatest challenge was in uniting the ten separate departments of the office with a singular sense of purpose. We zeroed in on the art of Kinshasa to unite the
team to act together.
UNICEF commissioned painters from the DRC to do a series of positive paintings based on their observations and experiences of the children in the region. Heartrending images in bursts of colors and regional styles line the
walls of UNICEF DRC offices today with matching photographs of children.
The texts relating to the mission and vision of UNICEF bring in its context
and purpose.
Every painting tells a powerful story, altering our perceptions forever.
The art reaches out with raw energy to make a direct impact, driving home
the vulnerabilities of children in Congo. Simple and localized images as a
two-wheeled vehicle with an entire family or children gathered around a
plate of food leave permanent impressions for every user of that space.
Team
Mohan Godwal
George John
Anthony Lopez
Support
Chetan Kaushik
Lalit Giri
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
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