Dear Readers,

This is our LEAP year special and we’re thrilled someone out there tucked an extra day in. We could surely use it, as we are grateful for every extra second in our lives. 

At LOPEZ, we all have one thing in common: we want to keep learning. We put knowing and experiencing over knowledge and truisms. That’s why Anthony’s quote this time about asking questions to get answers makes complete sense. Check it out below and you’ll never stop asking.

In this edition LEAP, read an exclusive piece Seven Storytelling Principles for Branding, about how narrative devices from messaging and graphics to entire journeys can shape your brand with greater EQ. Anthony Lopez’s In a 100 Words this time is titled I Stand Corrected, an engaging piece about posture and perseverance. 

We would love for you to write in with your suggestions and queries.

Warmest regards,

Sujatha Shankar Kumar
Editor, LOPEZ Newsletter

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