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Dear Readers,

We are amidst strange times. We all want to put this phase behind us. We are waiting for the day, the hour, the minute, the second, when Covid-19 will no longer be an invisible and stealthy enemy knocking on our door.

The spread of the pandemic has been influenced by errant human behaviour and a lack of awareness of how each one of us is responsible for the safety of all. By now, many acknowledge that responsibility for our health and well-being cannot be only expected of the Government, local city bodies and especially the medical community, on which there is so much pressure to perform. As communication designers, we feel we could have done wonders to slow the pandemic, but we are not in that influential position yet. Now more than ever, there is a need for design to be recognized as a tool that can aid us in reaching people to create active change on the ground.

This newsletter POSITIVE + is all about our design interventions for the health sector, which are poised to make such a difference. In the current landscape, healthcare for the most vulnerable sectors — women, children and adolescents — has faced huge setbacks. We bring you the story behind our identity for PMNCH, the biggest partnership for women, children and adolescents in A new voice for PMNCH. Our branding for Ayushman Bharat Health and Wellness Centres won the Gold at the BW Future of Design Awards; our article A healthy future for all elaborates on how design can bring inclusivity, fulfilling the Health Ministry’s objectives. 

From our distant desktops, cubbies, closed rooms and isolated spaces, we wish for a world where we can all be together again without fear. 

Warmest regards,
Anthony Lopez

Image by Saumya Mittal

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