Headstrong

BRAND IDENTITY + SPACE BRANDING + WAYFINDING & SIGNAGE + ACTIVATION

Headstrong, a global company with offices in Europe, North America, Philippines, Asia Pacific and India, wanted their brand reinterpreted for their work environments, making it relatable to users worldwide. Our approach was to bridge cultures with a unified approach, engaging semiotics to make people smile.

headstrong-wall-supergrapic-large-office-lopez-design

Large-scale wall graphics termed Super Graphics were created using evocative imagery. These lent a special environmental ambience. We explored these further in transit zones, where we evolved the ‘blue themes’.

Value systems were traditionally conveyed through straightforward directives. Capturing the ethos of an organization through imagery in the environment was a breakthrough. People could easily identify with the simple and appealing symbols and images.

Conventional design systems merged with revolutionary thinking for mapping the human mind. In this interface, we found an accessible communication space to invigorate the work atmosphere. This also let us create an extraordinary visual design and a unique system common to many cultures.

Large-scale wall graphics termed Super Graphics were created using evocative imagery. These lent a special environmental ambience. We explored these further in transit zones, where we evolved the ‘blue themes’.

Value systems were traditionally conveyed through straightforward directives. Capturing the ethos of an organization through imagery in the environment was a breakthrough. People could easily identify with the simple and appealing symbols and images.

Conventional design systems merged with revolutionary thinking for mapping the human mind. In this interface, we found an accessible communication space to invigorate the work atmosphere. This also let us create an extraordinary visual design and a unique system common to many cultures.

Large-scale wall graphics termed Super Graphics were created using evocative imagery. These lent a special environmental ambience. We explored these further in transit zones, where we evolved the ‘blue themes’.

Value systems were traditionally conveyed through straightforward directives. Capturing the ethos of an organization through imagery in
the environment was a breakthrough. People could easily identify with
the simple and appealing symbols and images.

Conventional design systems merged with revolutionary thinking for mapping the human mind. In this interface, we found an accessible communication space to invigorate the work atmosphere. This also let
us create an extraordinary visual design and a unique system common
to many cultures.

Large-scale wall graphics termed Super Graphics were created using evocative imagery. These lent a special environmental ambience. We explored these further in transit zones, where we evolved the ‘blue themes’.

Value systems were traditionally conveyed through straightforward directives. Capturing the ethos of an organization through imagery in the environment was a breakthrough. People could easily identify with the simple and appealing symbols and images.

Conventional design systems merged with revolutionary thinking for mapping the human mind. In this interface, we found an accessible communication space to invigorate the work atmosphere. This also let us create an extraordinary visual design and a unique system common to many cultures.