Lopez Design developed a cohesive, purposeful and humanistic branding system for the Partners’ Forum 2018 at New Delhi. We engaged Pipli craftspersons to produce the entire conference peripherals by handcrafting, bringing the conference message of
‘power of partnership’ alive through the craft. Going beyond the brief, our multi-pronged approach delivered economic growth to the craft people by setting up a platform for sustainable development. Further, post the forum, we championed repurposing all the material bringing a holistic approach to the conference branding.

The idea for the Identity emerged from the thinking that ‘Women, Children and Adolescents are the fabric of society’. This led us to literally translate the identity in fabric using the craft of Pipli, an eponymous village in Odisha renowned for its indigenous applique work. The six themes of the Forum come together forming the wheel of life, promoting a healthy and productive environment for women, children and adolescents.

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