What are people buying? What will they feel safe buying? These two thoughts occur simultaneously, as our nation cautiously steps out, figuring how to “Live with Corona”. The fear of contagion has completely shifted consumption patterns, and customer priorities are showing a sharp shift in these challenging times.

How can packaging be transformed to intrigue this ‘New World’ consumer?

According to Kantar COVID-19 Barometer, 79% of consumers in India expect brands to communicate how they are helping them in their everyday life.

At Lopez Design we can help you develop this long-term relationship with your consumer with three prospects of intervention.

a) Tweak for Trust

As the definition of ROI is changing to ‘Return on Integrity’, brands are being looked up to as trusted sources. Customers need to be assured that products are prepared and packaged with all safety measures. Simple tweaks in your current packaging design can go a long way in differentiating your product.

b) New Age, New Products

Loose unpackaged products will be rejected because of health risks. While people are skeptical to eat out at restaurants, ready-to-eat food and meal kits are on the rise. The market will open up for newly packaged goods as well as innovative intermediate products. Capture this new audience with redesigned packaging that fits the context.

c) Think Long Distance

With thousands of products going online, how will your label survive the long ride? Your product needs to be ruggedly packaged to take on changing delivery conditions, avoiding breakage and wastage. “Consistency is King” will define how you get it right every time. Packaging can truly define your delivery chain, with retail on its way out.

Well-thought packaging and communications can give you a salient edge, which will result in a boost in the brand equity and lead to frictionless consumer decision-making. Reach out to us to find out how. We work with you to give you an edge over the market. Contact A.mukherjee at [email protected].

Written by Nishita Karun & Sukanya Panda
Cover Image: Saumya Mittal