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Nestaway Website

 UI&UX + ACTIVATION

A rental platform for young Indians. 

Nestaway, a fast-growing online portal for home rentals needed a brand identity system that would be omnipresent, distinct, recognizable, and relatable. The unique rebranding celebrates Nestaway’s inclusiveness and goes beyond being youthful, humane, agile, and iconic through its simple ‘voice-box’ identity design.

Homes For Young Migrants

Nestaway’s mission was not just to find homes, but also to help youth set up in a new city by providing basic amenities and convenient transactions. The steering vision was to make living easy and hassle-free. The brand wanted to create a platform where it could connect with young migrants, take care of social needs, and form meaningful bonds.

From its onset, Nestaway took on providing amenities and services while continuously expanding to create engagement platforms.

The ‘Voice Box’

The identity design system was conceptualized as a space that enables you to do things by creating platforms that constantly nudge you to take the next step.

The logo was as a ‘Voice Box’ - a platform for expressing the brand’s core
value and mission with a tonality that resonates with the voice of the younger target audience.

We designed the brand to be nimble, ambidextrous, ensuring ease of use and flexibility. Nestaway’s brand language is open, inclusive, and flexible, providing many options.

The ‘Voice Box’ container evolved as a powerful conversational platform. Its implementation forms the basic brand language - highly flexible and impactful to get the maximum impact. Thus, making it memorable and easy to fit into various kinds of communications.

Playful Colours 

Nestaway’s color palette encapsulates the brand’s youthful, open, inclusive, flexible, and agile brand essence with high contrast and robots colors.

Youthful Typography and Voice

We don’t beat around the bush. We adopt a direct way of communicating
our message. 

Aimed to stand out amidst the young target audience the typographic style and tone of voice of the brand aim to reflect a confident, youthful, and zero-ambiguity tonality in the brand’s communication.

Illustrations and Characters 

A set of comic characters who are simple and relatable models of the spirit of youth were introduced to explore Nestaway’s candid and playful angle further. 

This playful use of cartoons is a fun way to portray stereotypes and bring in a dash of humor without being offensive. 

Team

Joash Youtham
Shivani Prakash
Deekshit Sebastian 
Anwesha Mukherjee
Anthony Lopez

Support

Vijay Soreng
Zeena Lopez

 

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