Design means different things to different practitioners. Although we all aim to look at a better quality of life and bring value, accelerate development and foster nation-building, the actual implementation in education, business, crafts or management require us to address diverse agenda. As a collective, some of the important common concerns that came to the fore were - how DesignFirst should be a mission or movement rather than policy. Gaps needed to close between design and government, so finding ways for designers to work with the Government is imperative. Here are some focus points:

Measurability
Design has not been measured for its impact in India, making it hard to convince new stakeholders what it can do, or the need to integrate it in policy. Finding ways of measuring the impact of design is vital. The results of design-led initiatives should be measurable and relate them to jobs, livelihoods, income/earnings, and better quality of life.

Democracy
The Preamble as a perfect design policy and a democratic approach to design was stated many times - The need for opening up design to everyone, instead of designers wanting to own it. Design belongs to the world.

Community
To find ways for the community to get educated about the merits of design and take forward DesignFirst and What Design Can Do by creating awareness about the wide range of problems that can be addressed using design as a tool.

Platform
A platform needs to be activated through which the Government can engage with creative practitioners. A department that can interface with any creative and creative intelligence service provisions is one need. Then, there is the idea of DesignFirst Labs for education, hubs for citizens and departments for business. This would be done with an aim to embed design in the school system, design policy as part of governance, design for civil society’s everyday needs and so on.

Nation Branding
The need for IP and building competitiveness brought up by architect Madhav Raman of Anagram Architects is imperative for professionals in the sector, and will ultimately shape nation-building and will take the branding of India forward.

Identifying a core group
A core group with senior personnel who have considerable experience in working with public-policy making needs to be identified. This group will take forward DesignFirst with NITI Aayog with the think tank of our Design Forum contributing ideas, information and directions.

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Core Team: Anthony Lopez, Nishita Karun, Sukanya Panda, Sujatha Shankar Kumar

Editor: Sujatha Shankar Kumar

Supported By: Ajay Sharma, Zeena Lopez, Namita Jain, Saksham Bansal, Vinod Anthony Thomas, Siddharth Kothiyal, Mohan Godwal, Nicholas Pegu, Manasa Krishnan, Anwesha Mukherjee, Vijay Soreng, Gaurav Kapoor, Deepak Lohia

Sponsored by: ValueLabs, Word of Mouth Media



Further reads:

Cover letter: Let’s Make History
On Saturday, the 8th of February, we had our first forum of 2020 on the special theme of DesignFirst in our Gurgaon studio . . . Read more

Dialogues over DesignFirst
The opening session brought together four panelists who represent different sectors - Social, Technology, Policy and Education - Archana Shah of Bandhej, Jatin Bhatt of Ambedkar University, Sunil Malhotra of Ideafarms and Abhimanyu Nohwar of BCG to discuss DesignFirst . . . Read more

Finding India, Making India
Mr. Amitabh Kant spoke about the need to go back to our roots and bring out design as a differentiator for India . . . Read more

Twin Peaks
Anthony Lopez of Lopez Design presented the two Forum initiatives - What Design Can Do and Design First Policy . . . Read more

Forum Post Mortem
A critique by 4 Forum participants on the Forum with an eye on how the future of India can be shaped through design, the relevance of Design First, and first steps towards its implementation . . . Read more

For more information on DesignFirst or to connect, write to us [email protected]