A magic touch for Whirlpool
SUB-BRAND IDENTITY + USER INTERFACE DESIGN
We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.
A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village. Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.
Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.
Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.
Team
Mohan Godwal
Anthony Lopez
Support
Zeena Lopez
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
Insights
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