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UNICEF Coffee Table Book

PRINT DESIGN + ACTIVATION

India triumphs over Polio.

UNICEF commissioned Lopez Design to bring alive India’s story of triumph over polio - ‘No More Polio’, an expansive dedication to the monumental efforts of frontline workers. The coffee table book contains a photographic narrative captured by six exemplary photographers from India and abroad. 

What was the real global triumph?

Till 2009, India reported half the world’s polio cases. To eradicate polio, UNICEF developed a strategy that empowered vaccinators to plug every point of contact. India’s dense population, poor sanitation, and difficult-to-access destinations posed major challenges. With the introduction of the oral polio vaccine in 1985, two drops could save the lives of children from this crippling disease.

India’s dense population, poor sanitation, and difficult-to-access destinations posed major challenges and fieldworkers had to overcome many such impediments. Even with the high degree of organization, this massive project was fraught with impediments, requiring fieldworkers to demonstrate tactical expertise at sites.

India completed three years in February 2014, without a single case of polio being reported. This affirms how people and faith together can bring about change, providing hope for India’s biggest asset – its people. “No More Polio” is a much needed publication that documents this struggle to end polio and the ultimate victory for participants, stakeholders, and the public.

How did we document India’s polio journey?

UNICEF visualized India’s story of triumph over polio as a coffee table book – ‘No More Polio’, a dedication to the monumental efforts of frontline workers. These anonymous vaccinators, health workers, community mobilizers, monitors, supervisors, and influencers bravely marched miles to protect every Indian child against polio.

The project’s limited timeframe of two weeks to design and deliver the printed artwork was a tough challenge. 

The book’s practical rectangular format, both a creative and practical choice, reduces paper wastage to a minimum. The 12 column (xxx) grid system we developed allowed photographs to be laid out in double spread with visually appealing breaks.

We cropped minimally, keeping the photographer’s vision intact. The print layout flowed naturally across the horizontal frame. A bright dominant Polio yellow was introduced to bind the layout, resonating with the original color of the campaign.

Credits

Photographs by 
Sephi Bergerson
Sandeep Biswas
Graham Crouch
Tim Georgson
Anandito Mukherjee

Printed by Pragati Offset Pvt. Ltd. Hyderabad 

Team

George John
Lucy Dewasi
Deeksha Kumar
Mohan Godwal
Deekshit Sebastian
Anthony Lopez

Support

Deepak Lohia
Gaurav Kapoor
Vijay Kumar Soreng
Zeena Lopez 

 

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