The Big Shit Project

The-bigshit-01-1

India has the grievous position in Open Defecation — definitely not a rank we would like to keep. Our project took the design approach of first questioning why the problem exists, which led to our understanding of the lack of facilities nation-wide as well as the urgent need for behaviour change. Open Defecation has to be tackled with a double-edged sword. Our strategy focussed on increasing communications by a three-stage process of making noise, creating engagement and finally, increasing participation. Read on to see how we made it happen!

Facts

The-bigshit-02

Understanding why?

The-bigshit-03a-1
The-bigshit-04a-1
The-bigshit-05a-1
The-bigshit-06a-1

Strategy

The-bigshit-07
The-bigshit-08
The-bigshit-09
The-bigshit-10
The-bigshit-11
The-bigshit-12
The-bigshit-13

 

© 2023 Lopez Design Pvt. Ltd. All rights reserved

View