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PwC Offices

SPACE BRANDING + ACTIVATION

Transforming workspace culture
Empowering PwC by workspace branding
The power of space branding
Value adding to workspace

We infused the workspaces of PwC offices with an interactive culture by creating lively and intelligent communications to reinforce their brand values.

Why did PwC need a new branded environment?

PwC, a multinational professional services network of firms, sought to re-envision their environments with their new branding for their offices across India. The second-largest  professional services network, PwC operates across 157 countries, with a workforce of over 223,000 people. The global brand wanted its workspaces to reflect its values and create welcoming and energizing environments for its stakeholders.

How did we revisualize the PwC India Offices?

Starting with the Udyog Vihar office, we consolidated the brand’s culture and ethos to reflect in the offices at SPO, Bengaluru, and Hyderabad.

Inspired by the five values of PwC, the  'Power of 5' became the concept strategy — implying how each value was important in itself and together. Using this as a base argument, we introduced intriguing puzzles that emulated the problem-solving philosophy of the organization.

We brought the brand story alive through drivers that related to the values, such as Engage, Reinvent and Extend. This established the core narrative across PwC facilities pan India.

Inspired by values

We based the environment branding on the brand’s core values to create a lively, inspiring and functional environment for all organization stakeholders, giving pride of place for PwC employees.

Geniotic Table

We envisioned a form of periodic table for PwC and titled it ‘The Geniotic Table’, where the idea was to celebrate the organizational values. Each element represents an eminent personality whose achievements reflected one of the five values of PwC.

Pillar Graphics

On the pillars, we marked the distances to different locations within the office space, encouraging people to move from their seats, creating an active work environment.

Team

Agnishesh Srinivas
Ajay Sharma
Mohan Godwal
Surajit Ranjan Das
Anthony Lopez

Support

Vijay Soreng
Zeena Lopez

 

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