Transform Health
BRAND STRATEGY + VISUAL SYSTEM + UI&UX
A compelling visual language for Transform Health Plus was derived from their ‘Plus’ logo, which also acts as a container. The quirky characters with geometric body shapes and circular heads are designed on a color palette inspired from the brand’s multihued logo.
Our starting point was the Transform Health logo’s ‘plus’ symbol and their rich color palette, which led us to create a unique visual analogy of their spirit of collaboration to bring about change.
Mathilde Forslund
Executive Director, Transform Health
“The Transform Health iconography created by Lopez Design expanded the TH visual universe exponentially, creating a host of characters and settings for us to tell the story of digital health imaginatively and impactfully. The visual language also remains true to our guidelines around image use, portraying all characters with agency to manage their own health and demand more and better health services. We love it!"
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