The End of Violence Report

The End Of Violence Report

PRINT DESIGN + ACTIVATION

Securing millions of children across the world.

Know Violence in Childhood, an independent global learning initiative required a print communication design for its branded collateral. We developed a tactile communication system bridging art, design, and craft for its Global Report of 2017, executive summary, policy briefs, media kit, website, and other communication templates.

Throughout this report, images of a sweater being knitted emphasized the need to nurture and protect the children. The sweat concept’s humanistic approach illustrated a reversal of the heartbreaking scenario and suggested how to tackle issues of childhood violence.

A Symbolic Story

The design brief specifically addressed the existing global concerns and the misconceptions about the perpetration of violence, its consequences on children, including the damaging psychological impact. Children are unable to defend themselves or report their problems. In conclusion, the global report advocates a holistic effort by –

a) changing the culture of violence
b) addressing specific contexts
c) instituting pillars of action

Impactful Design

The communication design had to be impactful with a positive and empowering visual language. Primarily, these are tools for awareness and advocacy. The systems design required a clear hierarchy, easily comprehensible and allowing the reader to navigate efficiently. The documents needed to be accessible resources presenting credible and reliable evidence. The online version required interactive elements wherever possible.

Textile & Illustrations

The “Ending Violence in Childhood” illustrates a symbolic series of images weaving the various chapters together. The final illustrations were a collaborative effort between Lopez Design and artist Sarah Naqvi. A textile artist from NID, Naqvi is ardent about issues of feminism and supports disadvantaged voices. The artworks engage her strong stance in a nuanced manner, propelled through design.  

Naqvi’s illustrations of a child’s sweater are knitted from start to completion, emphasize the need to embrace children in stronger and carefully interwoven strategies for violence prevention. 

The initiative’s visual imagery is a gripping metaphor for binding the argument together. The cover design for the reports highlights the use of fabric as the background while the detailed infographics resonated with a holistic graphical language.

Ramya Subrahmanian

Know Violence in Childhood

“We are on the verge of our launch – I am excited to say that I finally received copies of the report … and it is very exciting! The product looks absolutely beautiful – a collector’s item. Congratulations to all. … At moments like this, the stress fades away and we enjoy the wonder of a creative process and its result.”

Team

George John

Design Assistant

Ajay Sharma

Design Assistant

Sarah Naqvi

Textile Artist

Deekshit Danial Sebastian

Graphic Designer

Mohan Godwal

Senior Graphic Designer

Anthony Lopez