Puri Oil Mills

Puri Oil

IDENTITY SYSTEMS - BRAND ARCHITECTURE - PACKAGING GRAPHICS - PACKAGING DESIGN

IDENTITY SYSTEMS + BRAND ARCHITECTURE + PACKAGING GRAPHICS + PACKAGING DESIGN

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Puri Oil Mills Limited, the custodians of brand ‘P Mark’ is a brand leader in the mustard oil segment going back to 1933. They wanted their brand to reach the growing younger segment of the population and to have a brand personality that connected with the youthful audience.

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Vivek Puri

Managing Director, Owner, Puri Oil Mills

Puri Oil Mills Limited engaged Lopez Design for a Brand Rejuvenation Initiative aimed at redesigning and upgrading its brand image in terms of packaging and labeling. Our confidence in the outcomes was also bolstered by extensive consumer research carried out by Lopez Design in the form of pre-testing and focus group discussions across our main markets. We also admired their approach to Design – a methodology that extricated the design function from the realms of pure creativity to a domain that was scientific (almost mathematical) in its logic, rationale, and strategic applications. The outcome of the initiative enabled us to achieve strong competitive differentiation and to reinforce the premium image of our Brand.

To conclude, this was a critically important design intervention for our Brand and we were extremely satisfied with both the strategic and the creative approach, along with the Lopez Design team’s meticulous attention to detail, precision, and numerous psychographic aspects.

Vivek Puri

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B - 558, Sushant Lok 1, Gurugram, Haryana - 122 022
Phone: 0124 360 1256