Magic EdTech – UI&UX – Lopez Design

Magic EdTech UI&UX

Magic EdTech

UI&UX + ACTIVATION

BRAND STRATEGY + BRAND IDENTITY + UI&UX

We intended to create credible user journeys aided by seamless navigation, improved findability, and increased lead conversion for Magic’s website while reflecting a domain expert stance.

In order to design an efficient system, we overhauled the entire navigation system, making it action-oriented using strong verbs such as Solve, Build, Deliver and Support. Each verb is a direct and clear description about the nature of services being provided.

UI design uses a strong grid structure for effective delivery of content, findability & prompt user actions. We strategically pursued these custom grid modules throughout, as they provide smooth adaptability to different screen sizes.

We established a bold and confident stance while leveraging the humanistic nature of the brand by using the core brand assets combined with high contrast typography, new-age colors, and interactive experiences that guide and engage users.

INFORMATION
ARCHITECTURE

LOW FIDELITY
WIREFRAME

HIGH FIDELITY
WIREFRAME

Acky Kamdar

CEO Magic EdTech & Magic Finserv

“Enjoyed working with Lopez Design on the rebranding exercise for Magic EdTech!
Anthony Lopez your team rocks! Thank you for helping us with the revamp!”

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Phone: 0124 360 1256