Libas

BRAND STRATEGY + BRAND IDENTITY

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Logo design for Libas by Lopez Design

Video Credits: Libas 

Printed logo design and collaterals for Libas by lopez design

We rebranded the Indian ethnic wear Libas by strategically repositioning it in the highly competitive, fragmented and crowded market, shifting it from an e-commerce driven homegrown retailer to a contemporary fashion brand that feels liberating for women.

Our new identity for Libas brings a touch of freshness, vibrancy, and revival to ethnic Indian wear. The carefully carved-out logotype stands tall as a confident young brand. The revived positioning strategy captures the brand essence as an entity: Indian in mind, comfort in its body, and free as a soul.

Collateral design and social media branding for Libas
Store front design and space branding for Libas
Favicon design and social media branding for Libas by Lopez Design
bag and box design for libas packaging
Shopping bag and label design for Libas packaging
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Space design and branding for Libas store by Lopez Design
Visual and magazine design for libas branding
Collateral and clothing label design for Libas by lopez design

 

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