Indian Institute of Art and Design
BRAND STRATEGY + CONTENT + DIGITAL + WEB
IIAD sought a new individualistic communication strategy design that reflected the institution’s commitment to unparalleled design education and a global outlook through a design program emerging from India.
IIAD’s vision is to focus on the evolving process of learning, building relationships, and enabling independent learners to learn to work collaboratively to solve problems for a better future.
The new visual system was based on the institute’s ‘Bridging Gaps, Building Bridges’ philosophy. Build up from the square logo, the consistent grid was developed with the square logo as its basic unit along with various other shapes.
Dr. Jitin Chadha
Founder & Director
"The Indian Institute of Art and Design is a design school with a strong, progressive pedagogical approach. The challenge we faced was to convey our unique proposition in a simple and elegant manner to the target audience.
Lopez Design took a methodical approach to first understand us - our core, and also the brand perception across stakeholders to come up with a comprehensive brand strategy. Based on the brand values, they articulated our brand communication as well as a visual identity that could help us stand out in our competitive landscape. Their approach of co-creation, including us as part of the creative process, ensured that the result was not a contrived communication but one that emerged from our value system and core beliefs.
They were professional, thorough, and detailed in their approach and went above and beyond the expectations to support us till the final step of implementation."
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
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