BRAND STRATEGY + BRAND IDENTITY + UI & UX
Our identity for the Digital Health Week event championed Transform Health’s mission to apply digital technology for better health. This global week-long event is packed with colorful stories about communities across sectors, technologies, nations, and regions to celebrate the theme of ‘digital health’.
With a focus on an equitable landscape, DHW aims to deliver high speed and scalable data analytics resulting in a more significant and broader impact. The colorful landscape created by the lines reflects the flexible and fast-paced nature of digital technology. Digital Health refers to a wide spectrum of healthcare innovations, from mobile health (mHealth) apps to artificial intelligence in healthcare, to expand the coverage and quality of healthcare.
Mathilde Forslund
Executive Director, Transform Health, coordinating the launch of Digital Health Week.
“Lopez Design created a striking visual identity for Digital Health Week that helped position it as an important and exciting global moment for the world to get involved in. The innovative logo, in which “digital bridges the gap in health” underwrote our core message powerfully, and helped us push the message for the digital transformation of health. We love the visual language of Digital Health Week, and so do our partners! It was a pleasure collaborating with Lopez Design on this project.”
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