BSA Go Retail
BSA Go Retail
BSA Go Retail
BSA Go retail
BSA Go Retail
COMMUNICATION STRATEGY + IDENTITY SYSTEM
COMMUNICATIN STRATEGY + IDENTITY SYSTEM
For the retail stores of BSA GO, Lopez Design created the identity and retail systems programme, supported by a vibrant and active visual language. The visual language was used in designing the store environments, internal and external signage, and creating a series of graphics for application across different retail formats across the country.
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
Insights
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