dot core

BSA Go Retail

BRAND IDENTITY + SPACE DESIGN + SPACE BRANDING+ ACTIVATION

Dynamic and colorful retail design.

For the retail stores of BSA GO, Lopez Design created the identity and retail systems program, supported by a vibrant and active visual language

Why did the BSA Go stores need a distinctive look? 

A Murugappa Group division, TI Cycles was established in collaboration with Tube Investments (UK) in 1949. BSA Go is one of the flagship brands under the TI Cycles umbrella.

BSA Go wanted to reach a younger and more agile customer base. The new retail stores needed a new brand identity and an invigorating brand environment and experience.

How did we create an eye-popping retail design? 

We created a dynamic brand identity along with an energetic interiors palette infusing high contrast colors, textures, and materials.  

This new visual language and identity were used in designing the store environments, internal and external signage, and creating a series of graphics for applications across different retail formats across
the country.

The superfluous merge of graphics with the product features created a bike with a superlative appeal and personality aimed to resonate with cyclists in India.

Fly like an eagle with Montra

The color scheme of orange and green, set a firm footing in India’s national colors, simultaneously exploring a youthful and trendy image across all its retail stores.

Team

Ajay Sharma
Mohan Godwal
George John
Deekshit Sebastian
Vinod Sivan
Anthony Lopez

Support

Lalit Kumar
Chetan Swarup
Raj Kishor Gupta
Zeena Lopez

 

© 2025 Lopez Design Pvt. Ltd. All rights reserved

View