Apollo Tyres
TUBE PACKAGING
Our environmentally-friendly packaging system for Apollo Tyres, a small step towards offsetting the carbon footprint created by the tyre industry. Our recyclable packaging design uses repurposed paper pulp with a distinctive functional form that takes into account the product making it stand out in the global automobile retail space.
Our main challenge was to source and prototype an innovative solution without compromising on durability, strength, transports, and regulations. The packaging design project focussed on maintaining the brand’s authenticity and distinguished market position by providing a unique and environmentally conscious packaging solution for their tube products.
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Naming & Brand Architecture
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