A23 Games
BRAND STRATEGY + BRAND IDENTITY+ DIGITAL & SOCIAL MEDIA
The shift from a serif typeface to a sans serif typeface highlighted the brand’s modern aesthetic, use of cutting-edge technology, and contemporary rummy experience. The customized ‘A23’ monogram crafted by our team is the hallmark of a forward-facing brand that adds premium value to the lives of its aspirational users.
TYPOGRAPHY
This customised monogram crafted in-house becomes the hallmark of a forward-facing brand which is always on the leading edge, and perfectly suited for the aspirational customer.
This customised monogram crafted in-house becomes the hallmark of a forward-facing brand which is always on the leading edge, and perfectly suited for the aspirational customer.
TYPOGRAPHY
This customised monogram crafted in-house becomes the hallmark of a forward-facing brand which is always on the leading edge, and perfectly suited for the aspirational customer.
TYPOGRAPHY
This customized monogram crafted in-house becomes the hallmark of a forward-facing brand that is always on the leading edge, and perfectly suited for the aspirational customer.
A wise role model and an ultimate master of the game, the mascot’s features were designed to reflect a trustworthy rummy companion who plays a vital role in shaping a rummy player’s game. The updated mascot is an experienced mentor and a guiding player who stays with you throughout your rummy journey from starting your first game to becoming a professional card player on A23.
We revived the old mascot, an iconic card-form sketched by the founder years ago, turning him into a coach-type personality. The ultimate master of the game, a wise role model and trusted companion, the new mascot is now an experienced mentor who plays a vital role in shaping the players’ game – guiding the player throughout their journey to becoming a professional card-player.
We revived the old mascot, an iconic card-form sketched by the founder years ago, turning him into a coach-type personality. The ultimate master of the game, a wise role model and trusted companion, the new mascot is now an experienced mentor who plays a vital role in shaping the players’ game – guiding the player throughout their journey to becoming a professional card-player.
THE NEW MASCOT
We revived the old mascot, an iconic card-form sketched by the founder years ago, turning him into a coach-type personality. The ultimate master of the game, a wise role model and trusted companion, the new mascot is now an experienced mentor who plays a vital role in shaping the players’ game – guiding the player throughout their journey to becoming a professional card-player.
THE NEW MASCOT
We revived the old mascot, an iconic card-form sketched by the founder years ago, turning him into a coach-type personality. The ultimate master of the game, a wise role model, and trusted companion, the new mascot is now an experienced mentor who plays a vital role in shaping the players’ game – guiding the player throughout their journey to becoming a professional card player.
Deepak Gullapalli
CEO & FOUNDER OF ACE2THREE
"Lopez Design was instrumental in developing our new brand identity. Their ability to take a decade-old brand and transform it without losing its value has been exemplary. I personally appreciated their approach; their process was simple, to the point, and powerful! The overall exercise helped us touch base with our roots and tune the rich legacy of the brand to help strengthen our position in the industry.
Their work helped create Ace2three’s new visual identity which is a testament to our changing ways. Bold, modern, and unique. The new style guide is rich with premium and sophisticated design that inspires quality and clarity.
Thank you, Anthony and team! Looking forward to more strategic endeavors together."
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