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P Mark - 5L Packaging 

PACKAGING DESIGN + ACTIVATION

Smart packaging for Indian consumers.

The 88-year-old legacy P-Mark, who has always been the front-runner in
the mustard oil market of the country wished to optimize their traditional packaging to penetrate modern-day households and promote the health
benefits of mustard oil.

A Functional Packaging 

The Lopez Design team intervened with consumer-focused and functional packaging details to impact the Puri Oil Bottomline with almost a 20% increase in sales. Scroll further to understand how we made it possible.

We did a deep packaging audit focusing on consumer needs, Logistics, Material strength, Form functionality, product branding, and shelf visibility to secure a long-term strategy for the new packaging.

Designed For The Consumers

The concept is deeply focused on the user’s comfort and convenience.
The form of packaging has been specifically designed to allow ease in carrying, handling and pouring the oil. Due to the highly viscous nature of mustard oil,
it makes it very difficult to transfer the oil from usual large packs and also more likely to spillage of oil, therefore keeping in mind this challenge a special pouring spout is designed, which enables minimum spillage while transferring the oil to smaller containers.

Efficient Design Form

The simple cuboidal form of the package has been consciously created, with a clear goal of a heightened visibility of the brand label, efficient utilization of the volume per kg for the transit of the product, boost to the structural strength and a distinctive advantage and shelf differentiator over other competitors in the modern retail.

Environment Friendly

Over 70% of Indian consumers are willing to shift to brands that are sustainable and trustworthy according to research by CII and AT Kearney about sustainable retail 2019.

The present-day, brand and consumer relationship has evolved significantly, consumers connect with brands that align with their goals and values. One detail can spark a change.

Team

Ajay Sharma
Nishita Karun
Mohan Godwal
Sujatha S Kumar
Anwesha Mukherjee
Anthony Lopez

Support

Vijay Soreng
Zeena Lopez

 

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