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Future Right Skills Network

BRAND STRATEGY + IDENTITY + CONTENT + PRINT + DIGITAL + WEB

Empowering a future-forward workforce

We designed a dynamic brand identity system for FRSN to appropriately emphasize its position and vision in the constantly changing world of employment, skills, and networking.

What was the vision of FRSN?

Future Right Skills Network is an initiative by Quest Alliance in partnership with Accenture, Cisco, and JP Morgan.  FRSN is committed to empowering Indian students and youth with the right employability skills for the future workplace with a focus on advocacy, skill development, and networking opportunities.

The workforce landscape is dynamic and constantly changing with emerging trends, technological advances, revenue models, demographics, and social transitions. FRSN needs to constantly evolve and respond to these market and industry trends by leading the aspirants.

The brand’s identity needed to highlight FRSN’s initiative, mission, and vision while resonating with its young and agile target audience.

How did we design for the future of the workforce?

FRSN’s brand identity and visual system reflect its goal to energize the Indian youth and encourages progressive mindsets. They evoke a powerful brand that advocates a future-forward and dynamic workforce.

The brand’s personality and voice highlight how FRSN has established a credible system that resonates with the younger generation to establish meaningful partnerships and networks amongst the workforce.

The brand strategy for FRSN is defined as a future-forward ecosystem. The brand manifests itself as an active and expansive entity, which in every aspect responds to the highly evolving work landscape.

We designed a branding system that is strong, agile, active, and inclusive. It emphasizes FRSN’s role across a multitude of areas through an inclusive network, with an aim to secure a promising future of work for youth.

The use of the color orange reflects youthful energy, awareness, and vibrant collaborations amidst the various stakeholders in the Indian workforce. The sans serif typeface highlights the contemporary perspective towards its future-based approach towards training, skills, and networking.

A future-ready vision

Our brand identity for FRSN is adaptive and involute. It sets the initiative apart from the competition while enhancing the brand’s recall value. It also gives a sense of direction to the youth while becoming a credible source of knowledge and motivation, encouraging progressive mindsets to get ready for the future.

Team


Era Namjoshi
Mohan Godwal
Sukanya Panda
Tarka Patil
Sujatha Shankar Kumar
Anthony Lopez

Support:

Deepak Lohia
Gaurav Kapoor
Vijay Kumar Soreng
Zeena Lopez 

 

© 2023 Lopez Design Pvt. Ltd. All rights reserved

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