Senior Brand Strategist

4-5 Years experience | Based on Gurugam

INTRODUCTION:

We are looking for a brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results.

The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

MINIMUM QUALIFICATION

  • 5-8 years+ of experience from a reputed brand strategy firm or brand communication firm. 
  • Preferably with a degree/MBA in marketing or brand strategy from institutions like ISB, MICA, NID, and alike

ROLES & EXPECTATIONS

  • Drive brand and business strategy processes in our firm. 
  • Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards. 
  • Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
  • Conduct primary and secondary market research in marketing, sales and consumer experience.
  • Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.  
  • Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
  • Strong understanding of pan-India markets across a wide range of verticals and categories.

ADVANTAGEOUS/OPTIONAL SKILLS

  • Experience in ethnographic, observational and behaviour studies.
  • Management skills, idea creation, directing and delivering through a creative team.
  • Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed. 
  • Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication. 
  • Well-informed and knowledgeable with a world view. 
  • Observant and aware of current trends and their evolution.

If you qualify and are interested!
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