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STL Auto Expo

SPACE DESIGN + SPACE BRANDING+ ACTIVATION

An installation of nuts and bolts

Our design for Sterling Tools Limited’s exhibit at the Auto Expo (need to add the year) was a fantastic web of steel made up of nuts and bolts. The display for the expo stood out from the rest by its innovative exploration of fasteners - the very product STL manufactures.

STL’s Visual Narrative

Since 1979, Sterling Tools Limited has been engaged in the manufacturing and marketing of high tensile cold forged fasteners. This public listed company has grown to become a prime OEM supplier with an expansive client base over India, Europe, and the USA.

Lopez Design’s history of projects for STL in visual merchandising, brand identity, website, and brochure design goes back to 1994. At Auto Expos, technical and mechanical sensibilities generate a monotonous visual exhibit culture – STL wanted us to create a display for an expo that would stand apart from the rest.

How did we create an impressive steel installation?

The Auto Expo is great territory to make a visible mark by creating an impression. We decided to approach the display design as an art installation targeting potential customers for STL, as well as their regular clientele.

STL’s fasteners - the nuts and bolts of the enterprise had to be integrated into the assembly. This called for an ability to visualize on a large scale. We experimented with various parts, analyzing several patterns before finally arriving at a solution that could be executed. As the installation would weigh several tons, our design took into consideration the physical constraints of assembly and transportation.

“Furor Fervor”, our interactive exhibit, engaged the viewer and stood its own amongst the otherwise ubiquitous stalls of reds, blues, and greys.

Team

Ajay sharma
George John
Mohan Godwal
Divya Verma
Joank Das
Anthony Lopez

Support

Lalit Kumar
Chetan Swarup
Raj Kishor Gupta
Zeena Lopez

 

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