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Jai Surgicals

BRAND IDENTITY + PACKAGING + COMMUNICATION 

Branding with precision.

Jai Surgicals Limited’s growing demand called for a rebranding
with a systematic and thorough understanding of the medical
manufacturing industry.

The new packaging needed to illustrate precision manufacturing, safety
features, and clinical standards which represent the 30 year legacy of Jai Surgicals - a certified ISO 9002 company that manufactures surgical blades
of premium quality. 

Reposition a Premium Manufacturer

Jai Surgicals takes pride in attention to detail and keeping with international standards in their medical products. Their range includes safety scalpels, scalpels, dental scalpels, surgical blades, switch cutters, and skin graft
knife blades. 

The new design reflected the future while maintaining the premium and authentic values connected with the brand name, Jai Surgicals.

Designing For a Medical Audience

The target audience and buyers of the brand are a niche group of well-informed medical industry professionals and its representatives. 

The revamped identity design and graphic collaterals aim to propel a known product by impressing upon its reputation and clinical standards.

Team

Ajay Sharma
Mohan Godwal
Anthony Lopez

Support

Vijay Soreng
Zeena Lopez

 

© 2023 Lopez Design Pvt. Ltd. All rights reserved

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