Titan: Design Impact
Titan: Design Impact
Titan: Design Impact
Titan: Design Impact
Titan: Design Impact
BRAND STRATEGY + BRAND IDENTITY + DIGITAL & SOCIAL MEDIA
BRAND STRATEGY + BRAND IDENTITY + DIGITAL & SOCIAL MEDIA
BRAND STRATEGY + BRAND IDENTITY + DIGITAL & SOCIAL MEDIA
BRAND STRATEGY + BRAND IDENTITY + DIGITAL & SOCIAL MEDIA
BRAND STRATEGY + BRAND IDENTITY + DIGITAL & SOCIAL MEDIA
Ritika Gandhi
Manager, CSR at Titan Company Limited
“One thing is to read the problem statement and another thing is how the viewers perceive it,” says Ritika Gandhi. Having heard Anthony Lopez speak at the Pune Design Festival, I recognized his aptitude for social design. At the helm was the question — how do we make social design cool? Lopez’s involvement helped to design a portal that looked and appealed to the young innovator’s mind.
The punchy branding by Lopez delivers its messages through video clips. As Titan is an external-facing consumer brand, everything needed to be slick. Most, fortunately, under Lopez’s guidance, from music to treatment, we’ve done really well.
“Our TG is Gen Z, so we need to speak that language,” affirming the need for a vibrant versus a static site with the ability to keep changing in a very dynamic fashion. The platform engages with its young audience in many nifty ways, through videos and other interactive stimuli, opening up the world of design for the greater good.
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