Purely Yours

BRAND IDENTITY + PACKAGING DESIGN

We created a Brand identity framework, naming, packaging and collaterals for Purely yours- a brand focused on providing an Ayurvedic lifestyle guided by doctors, for Gen z and millennials, in a format designed to become an integral part of a sustainable modern lifestyle.

The logo portrays the charismatic, youthful and agile nature of the brand. It is complemented by a logical and straightforward tagline “Science of Ayurveda”. The identity also includes the geometric flower motif. These three come together seamlessly

The look and feel of the brand is clear, simple and straightforward, to reinforce the transparency around their ingredients and treatments.

The visual language is mostly white to create a contemporary packaging system free of visual clutter, that asserts the brand’s stance as a well-researched, doctor-recommended, honest, Ayurvedic product. The pop of watercolour in the flower motif allows for emphasis on the color coded product category.

The design of the identity draws a parallel between science and nature reflecting how one balances the other.

We used the seven chakras in Ayurveda to create the foundation of a fresh and contemporary color palette.

Team

Antara Dey

Content Writer

James Thottan

Communication Designer

Malvika Dwivedi

Communication Designer

Ananya Arya

Communication Designer

Sukanya Panda

Research & Strategy

Mohan Godwal

Senior Graphic Designer

Paramjot Walia

Business Manager & Strategist

Tarka Patil

Business Manager & Strategist

Sujatha Shankar Kumar

Chief Strategy & Content

Arathi Abraham

Principal Consultant, Branding
& Communications

Anthony Lopez

Founder and Chief Creative Director

Ayurveda for every user
Lopez Design created a Brand Identity framework, naming, packaging and collateral for a startup Ayurvedic enterprise, which aimed to deliver the product package via world class CRM service. Herbal Chakra Ltd. wanted to launch their first-ever line of Ayurvedic Products with an intent to change the current worldview of Ayurveda and wellness. The name Purely Yours was arrived at to give emphasis to the honesty and integrity of their approach and to make every individual feel a sense of belonging with the brand.

A formula for personal health
With all of the recent advances in healthcare and wellness, Purely Yours wanted to bring out the unique capacity of Ayurvedic medicine to meet individual health requirements by shifting the focus to each person’s needs. Working closely with qualified physicians at Purely Yours, we understood how each individual’s journey is different, and Ayurvedic prescriptions are tailored accordingly. We therefore positioned the brand as one that provides authentic Ayurvedic formulations for holistic health, yet personalised for each individual’s specific needs and body make-up.

Following Nature’s way
Inspired by the Ayurvedic ethos of creating balance between vata, pitta and kapha, the identity is composed of various elements that bring harmony in combination.The identity reflects on sacred geometry in nature and how nature portrays the concept of mirroring. It draws a parallel between science and nature reflecting how one balances the other. The logotype acts as an anchor for the logical and straightforward tagline “Science of Ayurveda”. The geometric flower motif shows the charismatic, youthful and agile nature of the brand. The overall look and feel of the brand is clear, simple and straightforward, to reinforce the transparency around their ingredients and treatments.

A Clean Visual System
The visual language engages with a predominantly white theme to create a contemporary packaging system free of clutter, asserting the brand’s stance as a well-researched, physician-recommended, honest Ayurvedic product. We intevened with a pop of watercolour in the flower motif to create colour-coding for the products: these were based on the seven chakras of Ayurveda to create the foundation of a fresh and contemporary color palette that works across the diverse product range.