Senior Brand Strategist

Introduction:

We are looking for a senior brand strategist professional, who can help us deliver innovative
strategic directions that benefit our client’s business with measurable results.

The candidate should have thorough knowledge and experience in the methods and application
of tools to deliver an effective programme. Candidates should have experience with both mass
and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

Minimum Qualification

  • 5 years+ of work experience
  • Preferably with a degree/Masters in marketing or brand strategy from institutions like
    MICA and alike.

Roles & Expectations

  • Drive brand and business strategy processes in our firm.
  • Thorough practical knowledge and experience in implementing methods, tools and
    processes with capabilities to handhold teams to deliver at the highest standards.
  • Proficient in conducting research programs to uncover customer and user needs,
    business and market findings, drawing insights for branding, service and CX design for
    digital and traditional applications.
  • Conduct primary and secondary market research in marketing, sales and consumer
    experience.
  • Programming workshops, conducting them and creating a comprehensive outcome
    report with insights and recommendations.
  • Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
  • Strong understanding of pan-India markets across a wide range of verticals and
    categories.

Reuired Skills

  • Excellent storytelling skills, capable of good verbal and written communications, client
    interfacing and presentation skills.
  • Proficient in putting together presentations and strategy decks.
  • Good articulation and writing skills.
  • Understanding business, data tools and analytics (The math of it)
  • Capable of managing and building relationships with senior client executives with strong
    domain-level competence along with a well-informed worldview.
  • Team player capable of working across verticals with leadership skills.

Advantageous/Optional Skills

  • Experience in ethnographic, observational and behaviour studies.
  • Management skills, idea creation, directing and delivering through a creative team.
  • Interest in trends and analysis of brands, brand strategies and staying up-to-date and
    well-informed.
  • Experience in analysing the brand and marketing landscape and writing advisory and
    opinion articles on branding and brand communication.
  • Well-informed and knowledgeable with a world view.
  • Observant and aware of current trends and their evolution.

About Lopez Design:

We are a strategic design firm that places a high degree of importance on thinking, creativity and
articulation towards creating authentic and purposeful brands which deliver long-term value for
our clients and their customers. We need talent who can put themselves out there, draw insights,
and develop solutions which would make a significant difference. We thoroughly enjoy every
moment of what we do and thrive in solving complex problems with clarity and simplicity.

Apply by sending an email to jobs@lopezdesign.com with the subject line Jr Brand Strategist - NAME with a CV, cover letter and a portfolio (if required)

 

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