VIP
BRAND STRATEGY + BRAND IDENTITY
The graphic language takes off from the dynamic slant of the new VIP logo. The patterns of red lines and dashes across the page, emphasize the diagonal, creating a sense of rhythm, forward movement and change.
Vasant Dewaji
VICE PRESIDENT, DESIGN AND DEVELOPMENT, VIP
"An astute understanding of our consumers and business ensued in a progressive identity with a higher recall value and delivered through a smaller footprint."
Activation
Project Management
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Fabrication & Installation
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