Godrej Meridien

WAYFINDING STRATEGY + SIGNAGE SYSTEM + ICON DESIGN + FACADE SIGNAGE + PLACEMAKING + FIRE AND LIFE SAFETY SIGNS + TECHNICAL DETAILING + SUPERVISION & QC

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Godrej Meridien is an upcoming residential property nested in Delhi NCR. Its design is tailored to be a luxury experience for its valued residents. It has seven towers that are built around a car-free private zone with the clear intent of providing an unhindered view of the central green landscape. 

The design of the signage totem takes inspiration from the facade of the towers, which angles out at the peak making it a prominent architectural element. The translucent solid surface covered with a sleeve of aluminum gives a sleek look to the totem complementing the built environment.

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Property Identification Sign has been strategically placed on Godrej Meridien's tallest residential tower facing the approach road.

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The architecture of Godrej Meridien has certain characteristic rhythms and form shifts, which we have identified and endeavoured to capture in the signage system design. For example, the elegant detail of the chamfer was translated across both green and vehicular public spaces. The signage system communicates information about the property in a distinct and coherent manner. Further, signage and wayfinding elements have been strategically located across the property to ensure a seamless journey for both residents and visitors.

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Signage in the green areas was given a distinctive auburn red color to distinguish the pedestrian from vehicular pathways. 

The term meridian refers to the imaginary circle that connects points across the earth of equal longitude, passing through the poles. This idea of connectivity is further fostered by an active program via a QR code we added on the vehicular pedestrian totems: on scanning, you will be oriented in the property, and you can obtain information on events and happenings in the neighborhood, as well as get access to the directory for the flora and fauna of the region. All of this contributes to the residents’ cohesive experience of the property and gives them pride in the place.

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All major destinations can be accessed from the one-way driveway that loops around the property, hence a Connector Model was used for the Wayfinding Strategy.

 

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