Accel Onboarding Kit

CONCEPT + DESIGN + CURATION + PRODUCTION

There is a magical moment where implicit trust and the freshness of new beginnings set the foundation for the partnership between a funder and a founder. That’s the turning point, when a fund backs a founder’s vision. It carries the weight of everything that follows.

It is a moment that combines possibilities with necessities, what can be versus what must be. This was the design challenge — to curate a kit for this extraordinary beginning for a partnership that endures setbacks and triumphs, learning and leaving, evolving and becoming.

Accel is known for its deep commitment to exceptional founders, and this kit was carefully crafted to reflect this stance: a partnership that is not merely transactional but one that is built on trust, shared beliefs and the dependability of long term support.

The design reflects Accelʼs willingness to go the extra mile, guided by a deep understanding of the founderʼs journey, making every touchpoint thoughtful, personal and empowering.

Contents of the kit

Designing the experience

Top Layer

Bottom Layer

While this project did not see full-scale production, nevertheless, like the founder’s journey, it celebrates the marriage of creation and curation, how choices at every stage pave the way ahead, and taking risks is as important as logical pathways towards reaching our goals.

Team

Neha Mishra

Somil Jangra

Muskan Gupta

Vyjayanti Nair

Mahendra Singh

Mohan Godwal

Anthony Lopez

Support

Vijay Kumar Soreng

Deepak Lohia

Zeena Lopez