Mukul Goyal
BRAND STRATEGY + IDENTITY SYSTEM + UI&UX
The designer and his manikins.
For those familiar with Mukul Goyal’s designs, the new brand identity is a perfect representation of his playful manikins - his work, design style, and aesthetic.
About The Designer
Founder of Designwise India in 1998, designer Mukul Goyal’s two lines are sold under the brands Mukul Goyal and Tattva range of Art Hardware. Goyal brings a quirky sensibility to his design range. The versatile designer wanted his brand identity to be a reflection of him, his style, and his work.
Bringing The Man Alive
Goyal’s distinctive appeal is a sinuous merge of craft and design, but he is especially recognized for his translation of the human figure. His sculptures and accessories bring the human figure alive in miniature versions and we decided to capture this in the identity.
We sought to bring the playful and communicative nature of his products into his brand identity. We achieved this by developing a minimalist logotype that uses only typography to illustrate the designer’s iconic work and design style.
Team
Ajay Sharma
Mohan Godwal
Anthony Lopez
Support
Vijay Soreng
Zeena Lopez
Activation
Project Management
Supervision
Fabrication & Installation
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