Content Writer

Location: Gurugram
Employment Type: Full-Time
Experience Level: 2-5 years

Role Overview

This role sits at the heart of strategy, storytelling, and design. As our Content Writer, you will craft the verbal identity of brands from tone of voice and taglines to campaign copy and web narratives. You will collaborate with strategists, designers, and clients to bring brands to life not just in what they say, but in how they say it.

Key Responsibilities

Write compelling, brand-aligned copy across identity systems: including brand names, taglines, manifestos, tone-of-voice guidelines, and messaging frameworks.
Develop content for websites, campaigns, packaging, and digital touchpoints ensuring consistency in voice and narrative.
Translate abstract concepts, strategic territories, or visual direction into clear, powerful language.
Work closely with designers to ensure words and visuals co-create meaning and impact.
Contribute to internal presentations, client workshops, and storytelling decks.
Bring sensitivity to tone, rhythm, and cultural nuance in every piece of writing.

What We are Looking For - Skills Required

2-5 years of experience in content, copywriting, or editorial roles within creative or branding agencies.
Background or formal education in design, visual communication, or a related creative discipline.
A strong portfolio demonstrating conceptual thinking, brand storytelling, and versatility of voice.
Proven ability to write across formats from identity to campaign, digital to editorial.
Understanding of how brand language functions as part of a broader identity system.
Sensitivity to layout, visual language, and how copy and design work together.
Curiosity for culture, brands, and the world and an instinct for turning insight into story.
Clear communicator, team collaborator, and confident presenter.

Good to have Skills