Talbros Auto Expo
EXHIBITION
Our exhibit and stall design for Talbros at the Auto Expo showcased their products by giving attention to detail while extending a warm welcoming space for visitors by incorporating natural greens and comfortable seating.
Why did automotive parts need to stand out?
Talbros is a leading manufacturer of automotive components in India, with products in four segments – Gaskets, Stamping & Rubber, Steering & Suspension, and Forging components. Its components had to be showcased in a dramatic way. Merely creating colorful graphics and glittering lights would not make the stall stand out within the Component pavilion.
How did we create visibility for components?
Our design showcased the products on long shelves over two levels. The products were lit intelligently so as not to create harsh shadows.
The stall design was based on large elegant forms combined with strong clean graphics and bold colors.
Planters have always played an important part in the Talbros stall. These add to the warmth and decor of the space, bringing freshness.
A comfortable lounge sitting area was incorporated, making the space inviting for relaxed meetings and discussions about the products.
The clean and spacious views of components made them stand out from the clutter and chaos that is part and parcel of a Component pavilion. The streamlined graphics and subtle lighting added to the overall feel of the space.
Team
George John
Ajay Sharma
Lucy Joy
Mohan Godwal
Jonak Das
Anthony Lopez
Support
Deepak Kapoor
Raj Kishor Gupta
Chetan Swarup
Zeena Lopez
Offerings
Strategy
Brand Strategy
Brand Audit
Character & Voice
Communication Strategy
Brand Postioning
Naming & Brand Architecture
Employee Value Proposition
Insights
Follow Us
© 2023 Lopez Design Pvt. Ltd. All rights reserved