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STL Auto Expo

SPACE DESIGN + SPACE BRANDING+ ACTIVATION

Once in two years, Lopez Design is entrusted with the exhilarating task of designing a head-turning exhibit for STL Fasteners (Sterling Tools Ltd) at the Auto Expo.

The 2018 concept for the exhibit evolved as a totem that invited people to revisit the function of bolts with more than a bit of bling. From a distance, the electroplated spikes shot out at different heights and appeared like a glistening citadel, drawing each Expo visitor to discover the installation and interact with it.

Reinventing The Bolt

For the Auto Expo 2018, we threw ourselves a fresh challenge - making the audience curious to come closer and explore.

From afar, the miniature sculpture looked like an anomaly. Coming closer, we could see that each spike held a bolt attached to its end through a fascinating detail. The interest generated from afar was turned into an explorative experience from up close. The idea was to show how bolts are critical fasteners in any engineering.

By celebrating these fasteners, we wanted to send a message to customers and visitors that STL Fasteners is highly dedicated to manufacturing superior quality products.

Fastening The Details

The display panels which held the fasteners were designed in a nifty way,
using a clever detail where a magnet was concealed behind a routed out
portion on the panel.

One could easily pull the fastener out, examine it, and place it back in its precisely cut holding, where it would snap back into place. The ease of display, its clean sophisticated design, and the interactive nature of the exhibit generated interest and invited the visitors to engage with the display.

Golden Illumination

The main exhibit was constructed out of MS pipes and fasteners which were electroplated in a copper finish. This made them appear in a luminescent golden color thoughtfully lit by warm lights concealed under the base.

We used a total of 451 pipes of varying heights, the tallest at seven and a half feet. The precision fabrication of the fasteners to the millimeter was celebrated in the micro details within the exhibit which could be discovered from a closer distance.

This stunning display emphasized the growth, ambition, and energy of STL Fasteners through an unconventional format of pushing functionality to a grander and more illuminated height.

Team

Ajay Sharma
George Jhon
Parush Grover
Mohan Godwal
Anwesha Mukharjee
Sujatha Shankar Kumar
Anthony Lopez

Support

Vijay Soreng
Zeena Lopez

 

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